|
Join the team of one of Canada’s CPG success stories! Our client is a CPG manufacturing leader in their field who has retained our services to source a Marketing Business Lead.
Interacting with Senior Executives, you will be responsible for enforcing the policies and governance set forth by the Board. The mandate of this role is more marketing focused with responsibility for a very high profile category. In addition, the encumbant will be responsible for full P&L accountability with the ability to develop and implement policies to maximize revenues and minimize operational costs for the company.
RESPONSIBILITIES:
- Produce and deliver annual budgets based around the P&L responsibility and implement business plans with the approval of the board. Regular updates & accountability to make corrective action as required.
- Key contact person covering the following areas: business strategy, pricing, customer actions and innovation programs.
- Be the category expert and be a first line resource for the Sales team to effectively sell in the category to existing and new customers. Provide category development & technical assistance to the sales team to effectively develop the North American business.
- Marketing responsibilities include: development of category & business plans, develop category stories, go-to-market strategies, monitor competitive data and provide market intelligence
- Develop pricing strategies to customers as well as retail pricing recommendations/rationale.
QUALIFICATIONS:
- Experience managing corporate profitability through extensive knowledge of P&L.
- 3 to 5 years of relevant business experience in a role with a Marketing, Business planning, and/or Finance
- University Degree in Business or related field
- Demonstrated ability in developing business strategies, project management, marketing & financial management
- Strong communication and presentation skills
- Willingness to travel internationally - potentially once per quarter
- Fluency in Spanish is also an asset.
|
